冬天已经悄然走入我们的生活，圣诞节也悄悄临近。你知道怎么策划好自己的活动吗?下面小编为大家收集了圣诞节活动方案中英版，欢迎阅读!
圣诞节活动方案中文版
一、活动目的：
1、紧紧抓住本月销售高峰的来临，通过一系列系统性的卖场内外布置宣传，给顾客耳目一新的感觉，充分营造良好购物环境，提升我司对外整体社会形象;
2、通过一系列企划活动，吸引客流，增加人气，直接提升销售业绩。
二、活动时间：
2016年12月2日——12月27日
三、活动宣传计划：
1、海报：根据公司总体安排。
2、电视：为期一个月，11月25日—12月25日插播本港台、翡翠台，每晚7：30分播出30秒广告，共60次，费用共计：14108元
3、场内外广告牌宣传：总体要求：活动公布一定要提前、准确无误，排版美观大方，主题突出。
4、卖场气氛布置：总体要求：节日气氛隆重、浓厚、大气。(单独出台方案，在此略。)
四、活动组织计划：
(1)分时间段的活动安排：
(为使活动具有连续性、衔接性，容易记忆，将活动按周安排，轮番对顾客进行促销，持续刺激消费者的购物欲望，加深顾客对***的印象，不断实施消费行为。)
第一周：12月2日—12月6日
惊喜第一重：购物积分送大米，积多少送多少!
市场分析：目前，积分卡是我们吸引顾客长期实施消费行为的一项有效促销措施，但随着华润的进驻，对方可能会推出更优惠于我方的`让利手段，要稳定积分卡客户，势必推出比对方更为有利的政策，削减竞争对手的力量。
活动时间：12月2日—6日每晚7：30开始
活动内容：
“顾客是***的上帝，***更离不开顾客的支持“，为了感谢对***长期支持而又忠实的顾客，***超值回报：凡于此期间当日晚7：30以后凭积分卡一次性购物积分满10分送10斤米，积15分送15斤，积20分送20斤，积30分送30斤，积40分送40斤，积50分以上限送50斤，如此优惠，如此心动，还不赶快行动!凭积分卡和电脑小票(限当日7：30之后小票，金额不累计)到商场出口处领取。送完即止。 生鲜2000斤大米
第二周：12月7日—13日
惊喜第二重：***积分卡再次与您有约!
分析：由于第一周活动的促销力度相当大，不仅会吸引积分卡顾客的消费，更会吸引无积分卡的顾客，那么，怎样满足这批无积分卡的顾客呢?唯一办法：再次发行一期积分卡，从而再次扩大我们的积分卡客户，争取市场份额。
活动时间：12月7日—11日
活动内容：狂欢圣诞节，***积分卡再次与您有约!只要您在我商场购物满100元加2元即可获得积分卡一张，这张积分卡除享受以前约定的优惠外，在圣诞节期间享受更超值的优惠、更无限的回报。一卡在手，惊喜时时有!
注：凭电脑小票(当日小票有效，金额不累计)到我商场大宗购物处办理。
第三周：12月14日—18日
奶粉文化周
活动时间：2016年12月14日—12月18日
活动内容：结合天气和饮食的特点，在此期间重点推出奶粉促销，组织3个厂家进行培训和保健宣传，如惠氏、美赞臣、雅培等，并要求每个厂家提供相应赠品进行赠送和促销，计700份，此期间提供10个奶粉惊喜特价。
第四周：12月21日—12月27日
惊喜第四重：狂欢圣诞节，加一元多一件!
活动时间：12月23日—25日
活动内容：凡于此期间，当日在我商场一次性购物满58元及以上者均凭小票加一元得一件超值礼品。(每日限量，先到先得)
购物满58元加1元得***圣诞帽一顶(限量300顶日用)
购物满118元加1元得***柚子一个(限量300个自理)
购物满218元加1元得500ML生抽一瓶(限量300瓶食品)
惊喜第五重，圣诞老人来啦!甜蜜礼品大派送
活动时间：12月24日、25日
活动内容：每天由圣诞老人和圣诞婆婆手提圣诞礼包对来我商场的小朋友进行糖果大派送。(预备：大约每天约30斤糖。)
(2)周六、周日活动安排：
目的：根据目前销售情况及本地人消费习惯，周六、周日的客流还具有挖掘的潜力，通过以下活动，旨在拉动周六、周日销售，提高本月整体销售额。
狂欢圣诞节，超低特卖场
时间：12月5日、6日、14日、15日、21日、22日
内容：每天11、12、13、14部门提供两种以上超低价商品，统一摆放于出口处，形成一个超低特卖场，顾客凭当日购物满38元的电脑小票.每人每票限购一份，售完为止。
购生鲜得柚子
活动时间：12月5日、6日、14日、15日、21日、22日早9：30—11：30 下午3：30—5：30
活动内容：每天15部、25部轮流派员工负责组织，购生鲜满18元均可到商场出口参加投柚子比赛，一票一投，投中者即可得此柚子一个。(每天限量200个，共计1200个自理)
圣诞到，好运来!
活动时间：12月5日、6日、14日、15日、21日、22日
活动内容：圣诞节快乐推出：购物玩骰子，好运自然来!凡在我商场购物满58元的顾客，即有机会凭电脑小票到我商场出口处参加一次“玩骰子”游戏活动，满98元两次，168元以上三次，我们的奖
项设置有：
最高幸运奖：掷出六个六点，奖价值100元以上的礼品一份;(1份/天，计6份，600元)
玩骰子“高手”奖：掷出六个一点至六个五，奖价值30元以上的礼品一份;(5份/天，计30份，900元)
玩骰子“幸运”奖：掷出任何5个以上相同的点，获得价值5元礼品一份;(50份/天，计300份，1500元)
玩骰子“参与”奖：掷出3个以上相同的点，奖纪念品一份，每日限量，先到先得，送完即止。(100份/天，2元/份)
“您的健康，我们的心愿”***全民长跑运动会
活动时间：12月21日早9：00—10：00必须与政府相关部门联系能否做?必须有相关部门审批，注意顾客安全。
活动内容：为提倡全民健身意识，关注人们健康，拉近与社区人民的友好关系，发动增城市民举办一期长跑运动会，凡在我商场购物满50元均可报名参与，参加者年龄从10岁—50岁不等，中青年为宜。名额为100人，活动结束后，每人均得纪念品一份。(由保健品厂家提供，冠军1名奖价值500元保健品一份，亚军1名奖300元保健品一份，季军1名奖100元保健品一份，其余均奖价值20元保健品一份。)食品
“狂欢圣诞周 快乐无极限”系列活动
活动时间：12月21—27日
活动内容：购物、娱乐、休闲，***与您开开心心过圣诞，为此我们特准备了每晚一场大型娱乐节目，敬请大家关注***，聚焦***。
时间：每晚7：00 地点：***商场入口舞台
12月21日—23日：影片经典放送：由13部负责放背投。
12月24日：“圣诞狂欢周”化妆舞会：员工集体报名参加，节目以现代舞、流行歌曲、街舞、迪斯科、圣诞老人表演游戏。穿插糖果免费试吃(10斤软糖)啤酒免费饮(30瓶)，并于现场抛送礼品。舞会可邀请顾客参加，以活跃气氛。
12月25日：“狂欢圣诞周”大型时装表演秀：由购物广场“魅力美眉”时装队组织。
12月26日：厂家大型文艺晚会：由厂家负责邀请歌舞表演团举办一场专业文艺晚会。家电出1500元，广场邀请专业表演
12月27日：少儿游戏大比拼：年龄5岁—15岁，呼拉圈比赛6组，每组5人，跳绳比赛6组，每组5人，共计60人。
五、费用预算。
经过了我们对圣诞节促销活动的精心策划以后，无任你们是公司的领导还是公司的策划活动的主要负责人，都应该好好的看看以上俩大对商场圣诞节促销活动方案的例子。当然这些商场圣诞节促销方案都是针对那种比较大的商场，一般小的商场是办不起这样的活动的，请大家看着自己的能力来办这今年的圣诞节促销活动。
圣诞节活动方案英文版
A, the purpose of the activity:
1, hold fast to the coming of the peak sales this month, through a series of systemic sell inside and outside to decorate the propaganda, to customers the feeling that find everything new and fresh, fully and create a good environment for shopping, improve our overall social image;
2, through a series of planning activities, attract traffic, increasing popularity, improve sales performance directly.
Second, the activity time:
On December 2, 2016 - December 27
Third, promotion plan:
1, poster: according to the company overall arrangement.
2, TV: for a month, December 25th November 25, call waiting, jade, in Hong Kong at 7:30 every 30 seconds ads, a total of 60 time, the cost of: 14108 yuan
3, gestures billboard: general requirements: activity must be released ahead of time, accurate, typesetting beautiful generous, outstanding theme.
4, store atmosphere arrangement: general requirements: grand festival atmosphere, thick, the atmosphere. (alone, in this slightly.
Four, activity organization plan:
(1) time arrangements:
(to make activities continuity, bridging, easy to remember, weekly schedule will be activities, take turns to promotion, customers continue to stimulate consumer's shopping desire, deepen customer impression of * * *, implementation of consumer behavior.)
The first week: on December 2-6 December
The first heavy surprise: shopping points to send rice, how much how much to send!
Market analysis: at present, the integral card is that we attract customers long-term consumption behavior of an effective sales promotion measures, however, as the CRC's presence, the other party may is more favorable for our benefit, stability of integral card customers, certainly will launch more than the other favorable policies, cut the power of rivals.
Activity time: on December 2-6 started at 7:30 every night
Content:
"The customer is the god * * *, * * * more cannot leave the support of customers", in order to thank the long-term support and loyal customers * * *, * * * value returns: after all at 7:30 PM on the day of the period by integral card one-time shopping integral full 10 distributed 10 jins meters, 15 for 15 kg, product distribution 20 jins, 30 distribution 30 jins, 40 distribute 40 catty, 50 points more than the limit of 50 kg, so favorable, such a move, do not action quickly! By integral card and computer receipts (limited the receipts after 7:30, the amount is not cumulative) to get at the exit. Stocks last. 2000 jins of fresh rice
In the second week: on December 7th - 13th
The second: surprise * * * integral CARDS around with you again!
Analysis: due to the first week of activities of promotions is quite big, will not only attract customer integral card consumption, can attract more customers without integral card, so, how to meet this batch of no integral card customers? : the only way for phase once again issued a scorecard to widen again our credit card customers, strive for market share.
Activity time: on December 7th - 11th
Content: Christmas, * * * integral CARDS around with you again! As long as you are in my store shopping up to RMB 100 yuan plus 2 can obtain the integral card, this integral card, besides, enjoy preferential treatment in previously agreed during the Christmas holidays, enjoy preferential treatment in more value, more unlimited returns. One card in hand, the surprise always there!
Note: by computer receipts (the small notes effectively, amount not cumulative) to my store large shopping place to deal with.
The third week: on December 14th - 18
Milk powder culture week
Activity time: on December 14, 2016 - December 18
Content: according to the characteristics of the weather and eating key launch milk powder sales during this time, training organization three manufacturers and health propaganda, such as wyeth, mead Johnson, abbott laboratories, and ask each manufacturer to provide the corresponding gifts and promotional gifts, 700 meter, this period provide 10 milk powder special surprise.
Fourth: December 21 - December 27
Christmas surprise fourth: carnival, plus one yuan more than one thing!
Activity time: on December 23-25
Content: during this period, the same day in my store disposable shopping with 58 yuan and above all by a premium gift receipts plus one yuan. (daily limited, first come first serve)
Shopping with 58 yuan plus 1 yuan to * * * Christmas hat a limited 300 (daily)
Shopping up to RMB 118 yuan plus 1 have to * * * a grapefruit (set limit to 300 care)
Shopping full of 218 yuan plus 1 yuan a bottle of 500 ml light soya sauce (set limit to 300 bottles of food)
Surprise the fifth heavy, Santa Claus comes! Sweet gift delivery
Activity time: on December 24, 25
Content: every day from Santa Claus and Christmas mother-in-law mobile children Christmas gift bag to come to my store to send candy. (preparation: about about 30 pounds of sugar every day.)
(2) arrangements on Saturday and Sunday:
Purpose: according to the current sales situation and local consumption habits, Saturday, Sunday's passenger flow also have the potential of mining, through the following activities, aimed at boosting sales on Saturday, Sunday, improve overall sales this month.
Revelers Christmas, low sale field
Time: on December 5, 6, 14, 15, 21, 22
Content: every day 11, 12, 13, 14 departments provide two or more ultra-cheap goods, unified display at the exit, form a low sale field, customers on the shopping full the computer of 38 yuan receipts. A per person per ticket purchase, sold out so far.
Buy fresh grapefruit
Activity time: on December 5, 6, 14, 15, 21, 22, early - 9:30 PM 11:30 3:30-5:30
Content: 15, 25 rounds of school staff to be responsible for the organization, all can buy fresh 18 yuan to mall exit in cast grapefruit, a ticket, can have the grapefruit a hit. (every set limit to 200, a total of 1200 care)
To Christmas and good luck!
Activity time: on December 5, 6, 14, 15, 21, 22
Content: launch: merry Christmas shopping play dice, good luck to nature! All in my store shopping up to RMB 58, namely the opportunity with computer receipts to me the mall exit to participate in a "dice" game activities, two full 98 yuan, 168 yuan of above three times, our prize
Item set are:
The highest prize lucky: roll out six, six award gift a value of 100 yuan of above; (1 / day, 6, 600 yuan)
Play dice "ace" award: roll out six point to five and six award worth more than 30 yuan a gift; (5 per day, 30, 900 yuan)
Play dice "lucky" award to throw out any more than five of the same point, get a $5 gift; (50 / day, 300, 1500 yuan)
Play dice "participation" award to throw three or more of the same point, a prize for souvenirs, daily limited, first come first served, stocks last. (100 / day, 2 yuan/a)
"Your health, our wish" * * * a long-distance running games
Activity time: 9:00-10:00 on December 21, early have to contact the relevant government departments can do? Must have relevant departments for approval, pay attention to customer safety.
Content: to promote the national fitness awareness, pay attention to people's health, closer friendly relations with the community people, zengcheng citizens held a period running games, all in my store shopping with 50 yuan all can sign up to participate in, participants ranging in age from 10-50 years old, young and middle-aged is advisable. After the quota for 100 people, activities, each per capita a souvenir. (1 spot will be provided by the health care products manufacturer, champion prize worth $500 health care products, health care products in a 1 second prize 300 yuan, a third one prize 100 yuan health products, the others all prize worth $20 a health food.) food
Happy Christmas week without limit "carnival" series of activities
Activity time: December 21-27
Content: shopping, entertainment, leisure, * * * with you a happy Christmas, we prepared a large entertainment every night, please * * *, attention focused on * * *.
Time: every evening at 7:00 location: * * * market entry stage
December 21-23: film classic and pored over: the 13 department is responsible for the display.
On December 24: "Christmas carnival week" masquerade: employees enrolled in, show in modern dance, pop songs, dance, disco, Santa Claus game show. With free try to eat candy (10 kg) fudge free drink beer bottle (30), and cast in site to send gifts. Can invite the customer to the dance party, dynamic atmosphere.
Week of Christmas on December 25, "carnival" : large fashion show organized by "glamour girls" fashion shopping square team.
Large literary evening to 26 December: manufacturer, the manufacturer is responsible for the invited performing troupe organized a professional evening party. Home appliance out 1500 yuan, square invite professional performance
December 27: children's games parade: aged 5-15, hula hoop race 6 groups, each group of 5 people, rope skipping game 6 groups, each group of 5 people, a total of 60 people.
Five, the cost budget.
After our carefully planned for Christmas promotion, you is the head of the company or company contain the major persons-in-charge of the planning activities, should be good to see both of the above examples of big Christmas promotion scheme in stores. Of course, these stores to Christmas promotion plan is aimed at the larger shopping malls, small shopping mall is can't afford to do this, please look at my ability to do that this year's Christmas sales promotion activity.
