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As Leo Tolstoy once said, Ideal is the beacon; without ideal, there is no secure direction, and without direction there is no life , ideal plays an important role in the human race development. Nevertheless, the rapid development of today in both technology and social lives somehow calls for more pragmatic behaviors in certain realms of life. But still, in other disciplines, ideal is still of the most crucial value, while pragmatism is acknowledged by the populus as indispensable as well.
Let s start with the business field, one of the most practical realms of our lives, and gradually bee the most dominant field of our society. Admittedly, some may argue that in the business realm, there is a superior ideal, that is, to earn money. However,to attain this goal, idealism is at almost all the times useless. Unless the business man take a practical attitude toward the petitive market, it is just impossible for his pany to survive and thrive. The price setting, staff enrolling, jobs eliminating, cost reducing, all of these processes, which determine the profits earned, need the managers to check every elements need to be evaluated. It is no use and sometimes even harmful for the administrators of panies to take an idealistic point of view.
The market is one of the most practical things in our time, how can one succeed in it with only dreams and fantasies? Ideal may help the corporation to show its supporters a prosperous future, but it won t help the pany to stand long in the brutal economy.
